How Affluent Travelers Are Redefining Luxury Travel
New insights from Internova Travel Group show how wealthy travelers are changing the face of luxury travel in 2025. This data, shared at ILTM Cannes, highlights where these travelers are going, how they are spending their money, and what they truly value in their travel experiences.
What the New Luxury Travel Data Reveals
According to the recent findings, affluent travelers are increasingly seeking privacy, personalized experiences, and unique destinations. The data comes from real bookings made through Internova’s global network of luxury travel advisors. It indicates a strong international demand for exclusive travel options.
Travelers are looking for deeper access to unique experiences.
Privacy is becoming a key factor in luxury travel choices.
There’s a growing interest in immersive and exclusive destinations.
Insights from Internova’s CEO
J.D. O’Hara, the CEO of Internova Travel Group, explains, “Luxury travelers today are prioritizing deeper access, greater privacy, and more personalized experiences. They are achieving this through expert travel advisors.” This shows a clear shift toward tailored journeys that are designed just for them.
Internova’s Innovative Approach to Luxury Travel
Internova is at the forefront of redefining luxury travel. Through programs like CURATED Hotels & Resorts and SELECT In-Country Partners, available only through their advisors, travelers can enjoy a carefully selected range of exceptional stays and local insights.
CURATED Hotels & Resorts provide exclusive access to unique properties.
SELECT In-Country Partners connect travelers with local experts.
Their premium air programs offer luxury and flexibility in travel.
Privacy as a Luxury Currency
Albert Herrera, Executive Vice President of Partner Relations at Internova, states, “Privacy has become one of today’s most powerful luxury currencies.” This means travelers are looking for private yachts, island takeovers, and unique expedition ships. They want personal and meaningful experiences, which advisors help create.
Internova’s Presence at ILTM Cannes
At ILTM Cannes, Internova showcased its commitment to luxury travel with over 150 advisors from various divisions, including ALTOUR and Global Travel Collection. This gathering highlighted their ongoing evolution and dedication to meeting the needs of today’s luxury travelers.
Supporting Luxury Travel Worldwide
Internova’s network includes more than 100,000 travel advisors across 80 countries. They cater to not just luxury travelers, but also leisure, corporate, and entertainment clients. The company’s recent recognition as one of Forbes’ Most Trusted Companies in America for 2026 underscores its commitment to quality service.
About Internova Travel Group
Internova Travel Group is a leading travel services company that combines various brands to deliver personalized travel experiences. They manage leisure, business, and franchise operations worldwide, ensuring that their clients receive the highest level of service.
The Future of Luxury Travel
The trends highlighted by Internova suggest that luxury travel is moving towards more tailored and exclusive experiences. As affluent travelers continue to seek privacy and personalized adventures, the market will likely see more options that cater to these desires.
Expect more private travel options as demand increases.
Travel advisors will play a crucial role in crafting unique experiences.
Luxury travel will continue to evolve with a focus on personalization and privacy.
“Luxury travel is about creating unique memories that last a lifetime,” said a travel advisor at the event.
“The world of luxury is shifting, and we are excited to be part of this transformation,” shared another advisor.
